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Steven M. Hoefflin, M.D., F.I.C.S., F.A.C.S. graduated first in his class at UCLA Medical School in 1972. He continued his education in general surgery and completed a full plastic surgical residency training program at the UCLA Medical Center, where he received the Surgical Medal Award. 

Dr. Hoefflin is an international authority in aesthetic surgery.  He is frequently published in books and medical journals.  He is board-certified by the American Board of Plastic Surgery and is a Fellow of the American College of Surgeons (F.A.C.S.). Dr. Hoefflin was Assistant Clinical Professor (1979-1989) and Associate Clinical Professor (1989-2003) in the Division of Plastic Surgery at UCLA Medical Center.  He received the Teacher of the Year Award, (1985-1986), and Best Clinical Faculty Teacher (2002-2003). He was Chief of Plastic Surgery at UCLA-Santa Monica Hospital Medical Center, (1982-1989) and Chief of Plastic Surgery at Brotman Medical Center, (1980-1985). He is a visiting professor for the International School of Aesthetic Plastic Surgery. 

Dr. Hoefflin is the Immediate Past President of the Los Angeles Plastic Surgery Society. Dr. Hoefflin is a member of numerous professional organizations including the American Society for Plastic Surgeons, American Society for Aesthetic Plastic Surgery, Lipoplasty Society, Bay Surgical Society, Plastic Surgery Educational Foundation, The Rhinoplasty Society, The Royal Society of Medicine, and is a Fellow of The International College of Surgeons.

A Historical Evaluation of Facial Beauty

Historically, previous attempts at evaluating attractive biological standards have created good tools, but not good definitions. According to the Pythagoreans of ancient Greece, “everything is arranged according to the numbers”. It was hypothesized that mathematics was the unifying force between life, art, the gods and the universe, a premise this book continues to uphold.
 
            Leonardo Fibonacci, the 13th-century Italian mathematician, discovered what he called the “Golden Ratio”, which has had a great influence on aesthetics because it provides a rational basis for analysis—though not a definition of facial beauty. The sequence of numbers is created from the two preceding numbers, and the ratio is reached by dividing each number in the sequence by the amount of numbers that precede it. The ratios converge on the number known as Phi (1.618…), named after the Greek sculptor, Phidias. Illustrated examples show how the Golden Ratio can be applied in measuring the human face.
 
            Regardless of age, every beautiful face has a certain proportion and harmony between its segments. Using this data, an artist or plastic surgeon can now create true facial beauty.

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